Generative AI Driving Gaming Market to $49.66B by 2036
According to this latest publication from Meticulous Research ® , The global AI in gaming market is experiencing unprecedented expansion, driven by growing demand for immersive player experiences and rapid advances in generative AI technologies. The market was valued at USD 3.86 billion in 2025 and is projected to grow to USD 49.66 billion by 2036, expanding at an annual rate of 26.3% from 2026 to 2036. The market is expected to reach USD 4.80 billion in 2026, marking the beginning of what looks like a decade of accelerated innovation and investment. Artificial intelligence in gaming refers to the computational systems integrated into development pipelines and gameplay environments that enable intelligent character behavior, automated content generation, performance optimization, and real-time decision-making. AI-driven tools and runtime engines are becoming essential for managing the complexity of modern virtual worlds, reducing the time it takes to produce games, and keeping ...