How AI Is Transforming Social Media Platforms and Marketing
According to this latest publication from Meticulous Research ® , The global AI in social media market is poised for exceptional growth as platforms and marketers increasingly integrate artificial intelligence to enhance content creation, audience engagement, and advertising performance. Valued at USD 2.45 billion in 2024, the market is projected to grow from USD 3.09 billion in 2025 to USD 38.40 billion by 2035, registering a robust compound annual growth rate (CAGR) of 28.7% during the forecast period. This rapid expansion reflects the rising reliance on AI-driven tools to analyze consumer behavior, automate creative workflows, and deliver hyper-personalized user experiences. According to industry estimates from McKinsey and Hootsuite, over 70% of marketers now use AI—particularly generative AI platforms—to improve creativity and boost conversion rates by more than 25% compared to traditional approaches. What Is AI in Social Media AI in social media refers to the applica...