Global Oral Care Market Trends and Growth Opportunities
Meticulous Research®—a
leading market research company, published a research report titled, ‘Oral
Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes,
Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group
(Adults, Children) Distribution Channel (Supermarket, Pharmacies, Online) -
Global Forecast to 2032.’
According to this latest
publication from Meticulous Research®, the oral care market is
projected to reach $70 billion by 2032, at a CAGR of 3.9% from 2025 to 2032. The growth of the oral care market can be
attributed to several factors, including the increasing prevalence of gum
diseases and dental caries, rising awareness of oral health & hygiene,
growing demand for dental aesthetics, rising consumer awareness regarding oral
care products, and growing use of eco-friendly oral care products. Moreover, a
shift towards natural and herbal oral care products and technological
advancements in oral care products are expected to offer growth opportunities
for the players operating in this market.
Key Players
The key players profiled in the oral
care market report are Colgate-Palmolive Company (U.S.), GlaxoSmithKline plc
(U.K.), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (U.S.),
Procter & Gamble (U.S.), Unilever plc (U.K.), Ultradent Products, Inc.
(U.S.), M+C Schiffer GmbH (Germany), Dabur India Limited (India), GC
Corporation (Japan), Lion Corporation (Japan), Church & Dwight Co., Inc.
(U.S.), Arcadia Consumer Healthcare, Inc. (U.S.), and Haleon plc (U.K.).
The oral care market is segmented by
Product (Toothpastes [by Form {Gels, Pastes, Powders, Other Forms} by
Composition {Medicated Toothpastes, Non-medicated Toothpastes}], Toothbrushes
[Manual Toothbrushes {Soft Bristle Toothbrushes, Medium Bristle Toothbrushes,
Hard Bristle Toothbrushes}, Electric Toothbrushes {Rotary/Oscillating Electric
Toothbrushes, Sonic Electric Toothbrushes}, Battery-powered Toothbrushes,
Interdental Toothbrushes, Sulcabrushes, End Tuft Toothbrushes, Chewable
Toothbrushes, Mouthpiece Toothbrushes], Mouthwashes [Medicated Mouthwashes
{Fluoride Mouthwashes, Antiseptic Mouthwashes, Prescription Mouthwashes},
Non-medicated Mouthwashes {Cosmetic Mouthwashes, Natural Mouthwashes}], Oral
Care Products [Dental Flosses, Mouth Fresheners, Dental Water Jets, Denture
Solutions, Tongue Cleaners/Scrapers, Oral Probiotic Tablets & Liquids,
Dental Whitening Products]), Age Group (Adults, Children), Distribution Channel
(Supermarkets/Hypermarkets, Pharmacies, Oral Care Clinics, Online Channels) and
Geography. The study also evaluates industry competitors and analyzes the
regional and country-level markets.
Among all products, in 2025, the toothpastes segment is expected
to account for the largest share of around 36% of the oral
care market. The large share of the segment is attributed to factors such as
rising awareness of oral health, a shift in the use of herbal and natural
products as compared to chemicals, a growing number of market players, growing
cases of dental caries and gum diseases, and the availability of toothpaste in
various forms.
Among age groups, in 2025, the adults segment is expected
to account for the larger share of the market. A large population of adults
consuming oral care products coupled with the proactive approach of adults to
preventive dental care and oral hygiene supports the largest market share. The
adult population is more proactive about the regular use of toothpaste and is
consistent about oral care activities like brushing and flossing. Further, the
prevalence of oral diseases is also high among adults. The wide variety of
toothpaste formulations aiming for specific conditions also positively impacts
the segment's large share.
Among distribution channels, the supermarkets/hypermarkets segment is
expected to account for the largest share of around 38% of the
oral care market. The large share of the segment is attributed to factors such
as the growing number of stores, easy accessibility and availability of oral
care products, reasonable price ranges, and greater frequency of offers and
discounts.
Among geographies, Asia-Pacific is slated to register the
highest CAGR of 5% of the market. This segment's high growth
is due to an established manufacturing market, favourable government
initiatives for oral health access and awareness, increasing disposable
incomes, high prevalence of dental care, and high consumption of tobacco and
processed sugar.
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Key questions answered in the
report-
·
Which are
the high-growth market segments in terms of oral care by product, age group,
distribution channel, and geography?
·
What was
the historical market for oral care across the globe?
·
What are
the market forecasts and estimates for the period 2025–2032?
·
What are
the major drivers, restraints, opportunities, and challenges in the oral care
market?
·
Who are
the major players operating in the oral care market?
·
What is
the competitive landscape like, and who are the leaders in the oral care
market?
·
What are
the recent developments in the oral care market?
·
What are
the different strategies adopted by the major players in the oral care market?
·
What are
the geographical trends and high-growth regions/countries?
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